![]() It's still in pre-production, so they're inviting potential players in via behind-the-scenes videos called "Game Dev Tales" as development progresses. Émile Brodeur, president of worker co-operative Lucid Tales, says they have "a pretty unusual and experimental marketing method" for Sally. Sally casts you as one of the children crewing a cartoon airship, and looks like Animal Crossing at 30,000 feet. Laverny says that Lakeburg Legacies "got a lot of mentions on Twitter from people saying how excited they were about the game", and Soup Pot developer Chikon Club gained 500 followers, while a teaser for a game called Sally that appeared during the Wholesome Direct stream boosted developer Lucid Tales from "around 200 followers" to almost 1,000. ![]() Word of mouth is important too, and thanks to social media, game developers can see it happening. Valuable as Steam wishlists are, they're not the only measure of success for an E3 showcase. "It's money well-spent on our end, because that gave us the best visibility we could ever hope for," Laverny says. Ishtar Games spent a fair bit on the trailer: €10,000, which comes to just under $12,000 USD, or around $206 per second. To give you a comparison, the announcement for our previous game, The Last Spell, only got us around 800 wishlists in one day." "And now, one week after the reveal, we already have more than 15,000 wishlists, and we're very happy about it. "We got 8,000 wishlists in less than 24 hours after the reveal of the game, which was awesome", says Bruno Laverny, communications and marketing director of Ishtar Games. It was announced during the PC Gaming Show, and seems to have done well out of it. Lakeburg Legacies (opens in new tab), a medieval management sim with a focus on the love lives of villagers, hadn't been revealed before E3. at least, after we had that level properly optimized for taking footage, which was important work anyway." "You can never really tell what will happen beforehand, but Wholesome Games Direct was excellent for us," she says, "even though many people don't consider it part of the 'main' E3 for whatever reason." The video was cut together out of their own footage of the Muttropolis level, "so it was just a few days of effort. Tanya X Short, captain of Pupperazzi publisher Kitfox Games, says those 30 seconds resulted in thousands of new wishlists-twice as many as the original announcement. Pupperazzi (opens in new tab) by Sundae Month is a photo safari game about snapping shots of cute dogs that was announced at 2020's Wholesome Games Direct and followed up with a 30-second trailer in the 2021 edition.
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